When I was growing up like every young boy I was looking around myself. I really liked movies and I love them till now.
Like every young man I wanted to be cool and do cool things. Since I didn’t know what is cool I looked up around myself and also into the movies that I so much loved.
I remember how I looked at James Bond movies and the scenes where he pours himself a glass of whiskey and drinks it straight up. For me it looked different and definitely cool.
Just look at him nice suit, beautiful girls, fast car and a glass of whisky what could be cooler for young boy.
So like every rational man I wanted it, one more time I looked around I thought what could I get?
Nice suit? maybe not.
Beautiful girl? Yes, but no I’m just too afraid.
Fast car? I am only … years old…
Glass of whiskey? No problem…
That time I was hooked on alcohol from the simple product placement in the movie that everybody likes. Not only for children but also for men that movie symbolized what is cool. Product placement was perfect.
I just can’t imagine how many people been affected by this nonsense and these marketing messages that we see every day and don’t even understand how we record them.
Business and marketing
Years past and I’m “grown man that already knows what is going on…”
After the school I had to choose what I like and I want to do for the rest of my life.
It was really easy since I already knowed what I love.
Business and marketing was the way to go for me, not only because it makes you a lot of money but because it drives our lives forward in a way we don’t even understand in a way back then I was young it drived me to be James Bond.
It seemed that this power directed to the right way could really change a world into a better place. And I always was into this…
How you think that glass of whiskey got in a hand of James Bond?
Let me tell you how marketing works in very easy terms.
Let’s pretend that I am big business that has a product and sees a huge potential but no one is buying product for any particular reason.
What should I do?
We find people what other people think are cool (some like to call them influencers) pay them money and they would use our product in public.
Place the product in the cool movies, in events and over time it becomes cool for majority and now all the investments are paying off.
Don’t believe me?
Look at energy drink business
How they are promoting all the cool things that are cool for young people all the extreme sports and etc…
It works with everything and it worked with me back when I was young and was going to be James Bond with the glass in my hand.
The strange thing is that I love marketing. You are searching and analysing how people think and how to change that thinking to the right direction.
The thing I don’t like that sometimes companies, governments and other organizations use this power off changing what people thinking in a bad way.
I am a huge fan of conspiracy theories. Maybe because I read too many weird stuff or maybe just for that love for movies.
James Bond was always going after something, so yeah you know…
Let’s get back to the one of the biggest conspiracy theories.
This theory is saying that some big organization and some very influential people are driving the world to the direction they want.
Just imagine what that organization could do if it would have unlimited resources and connections in business and politics.
That marketing power could change our lives courses and we don’t even understand that.Like when I was young and saw that James Bond movie, you think there isn’t bigger tricks for adults that are so “smart”…
Just imagine what it could do.
It could play with our lives like it was a game, it could control everything…
I know it sounds crazy but just imagine it for the second isn’t this possible?
Majority of you would say NO, but once again imagine that not so long ago people thought that earth is flat and every one who was thinking that it is not was crazy. (not a best example. I, know)
So basically after about five hundred years we should know, was my theory crazy or was is not?
Back to fun
History shows us that every time some big trend is forming usual politics, governments and big businesses are involved.
So few months back I saw this trend, that in beginning was growing slowly and in the past few years got into high gear. It is marijuana and its industry.
I made a small research and found that cannabis was used throughout a history for various reasons but it suddenly became more and more popular in 20th century till it was banned in majority of the world.
Till now when it is coming back fast.
Remember I already told you that I love movies but the thing is that I love not only new but also old movies. In a way you can look throw out the history and see the trends that “someone bigger” places in for us.
Theory of weed
So I have this crazy theory about the cannabis.
How this plant that was out of our lives are slowly but steadily coming back to our lives. Even now scientist are saying that marijuana is safe and is totally okay to use?
From the middle of the 20th century marijuana was slowly advertised and some subcultures adopted it in 60s and 70s and it was slowly advertised as drug of freedom and peace. (the values of subcultures that adopted this drug)
I wasn’t the best student at school but I don’t know how drug could symbolize it.
Freedom and peace is two core values that every human being on a planet earth wants. So in a way this marketing message is telling us that every body wants and needs some… ??
Later in 80s and 90s it spread to other subcultures and adopted other values like being different and going in your own direction.
So basically all young people values was in the weed and only old and conservative people thought that it is bad.
Young there hocked…
But how we could change that too?
Now in 21st century we see this huge trend talking about medical aspects of the plant targeting not only the younger audience but also older people.
Isn’t it good if parents use some weed for medical reasons and there kids adopt it and smoke for fun?
Is there a problem?
Everyone is happy, industry gets money, government gets money, parents are “healthier” , children are happier…
And government is happy for you being high. It is just easier to manipulate with you and your mind. In other words you more easily adopt those marketing ideas that needs to be planted in your head.
Till now I look thore out the history and can not understand how this so professionally advertised thing became a trend and how everyone is happy about it.
How this weed trend came to our society and who placed it?
Look at the movies, books, songs and many other communication channels though the past 50 years and you will find the trend that was perfectly developed. Every person who understand the marketing concepts will tell you that.
You can find how slowly but steadily cannabis message is shared over a 50 year period.
But what is going to happen now?
My prediction is that marijuana will going to be legal in majority of the world in next few years and this industry will going to make a lot of money and make lots of people…
And some interesting news:
- The American Food and Drug Administration has approved the use of ecstasy in clinical trials, amid that illegal party drug could be used to treat post-traumatic stress disorder (PTSD).
- Psychedelic mushrooms relieve cancer patients in treating depression and anxiety.
But remember this is only a theory of mine and you could think in a different way and that’s okay. I’m not against marijuana and in my opinion it should have to be legal and closely controlled by government.
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